谷歌是如何赚钱的?

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royl
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谷歌是如何赚钱的?

帖子 royl » 周六 6月 05, 2010 5:45 pm

How does Google make money? 谷歌是如何赚钱的?
By Ben Tremblay
http://www.dailycommonsense.com/how-doe ... ake-money/

One of the question I often have to answer is: "How does Google make money?" They don't sell any product, everything you use from them is free and on top of that they seem to be very active in the "open source " community. So how the hell can they cash-in?
有一个我经常要回答的问题是: "谷歌是如何赚钱的?" 他们不卖任何产品, 你使用他们所有的服务都是免费的; 除此之外, 他们好像也很活跃在"开放源代码"社区里. 那么他们到底靠什么赚钱?

Advertisement 广告
Advertisement, that's how Google is making its money. Every time you do a search on Google, you've probably noticed that there was a section called "Sponsored Links". Every time you click on one of those links, Google charge a certain amount of money to the website for the click. When you go on a website you'll notice advertising from Google too. Daily Common Sense has ads from Google. Same thing happens here, when you click, Google charge a certain amount of money to the website you clicked on and part of that money is given to the webmaster publishing the ads. This is called AdSense and is an enormous source of income for Google.
广告, 这就是谷歌如何赚到他们的钱. 每次你在谷歌做一次搜索, 你可能注意到画面上有一个"赞助连接"部分. 每一次你点击其中一个连接, 谷歌会跟被点击的网站收一定的费用. 当你上一个网站, 你也会注意到谷歌的广告. "Daily Common Sense"网站有谷歌的广告. 我这里也有谷歌广告, 当你点击广告, 谷歌会跟被点击的网站收一定的费用, 而部分的钱会付给刊登广告的网站站长. 这就是所谓的"AdSense", 也是谷歌一个巨大收入的来源.

How much does Google charge for a click? 谷歌每一个点击收费多少钱?
The price advertisers pay for a click depends on a lot of factors and this is where Google is playing smart. They use some sort of bidding system. When you want to advertise with Google, you select keywords you are targeting. Let's say I own an online guitar store and I want to bring potential customers to my website. I'm going to bid on the keywords "guitar" and "buy guitar" for example. The price I'm going to pay will depend if there is other companies bidding for that keyword. The more companies are fighting for a keyword, the more I'm going to pay for a single click to my website. The price can vary from 0.01$ to 100$ and more. Not too bad for a click hey? You can imagine that for highly competitive keywords like finance and health it can cost quite a lot of money for a company to advertise with Google.
广告客户付一个点击价钱要看许多因素, 这就是谷歌表现精明之处. 他们利用某种竞标制度. 当你想要在谷歌上刊登广告, 你选择你想要对准目标的关键字. 举个例, 假如我拥有一家线上吉他店, 我想要把潜在客户引导到我的网站. 我要对关键词"吉他"以及"买吉他"出价钱. 我要付出价钱的多寡将要看是否有其他公司也对同一个关键字出价. 越多公司在抢同一个关键字, 我就要付出越多的每一个点击到我网站价钱给谷歌. 这个价格可以从一美分到一百块钱美金甚至更多. 点击一下(就可以赚这么多钱), 不赖吧? 你可以想像高度竞争的关键字像"财经", "健康"等字可以耗费一个公司大笔钱在谷歌做广告.

No production cost 没有制作成本
Google doesn't sell any tangible product and that's the beauty of their business. They sell something that doesn't really exist. They really sell traffic. It mostly comes down to this: They get paid for sending traffic to other websites. That's why Google seems to be everywhere now: They have to show substantial growth to their stakeholders and to do that they have to drive more and more traffic to provide more and more advertisement. That's also the reason they'll be jumping in the cell phone industry, so they can make a bit of money from all the web traffic that next generation cell phones are going to drive in the next couple of years.
谷歌不卖任何实体有形产品, 这就是他们生意妙不可言之处. 他们卖的是一件不存在的东西. 其实, 他们卖的是网路流量. 归根究底主要是: 他们的钱赚在把流量送到其他网站. 这就是现在谷歌似乎无所不在. 他们必须要拿出可观成长显示给他们的利益相关者, 并且尽一切努力驱动更多更多的网路流量来供应越来越多的广告. 这就是他们加入手机工业, 如此他们才能在未来两年内从下一代手机所带来的网路流量赚一点钱.

Expect to see Google around more and more in the next couple of years…
我预期会看到谷歌在未来两年内更加活跃…

How Does Google Make Money? 谷歌是如何赚钱的?
By Kelly Townsend, eHow Contributing Writer
http://www.ehow.com/how-does_4564568_go ... money.html

Advertising 广告
On the surface, a search engine, no matter its popularity, doesn't seem like the most profitable of ventures. You type in your query, hit enter and then find your results without making any payment. The oft-overlooked money-making machine for Google is advertising, which allows Google to make its profits off its sites and other sites that participate in Google's advertising schemes.
表面上, 一个搜索引擎, 不管它多受欢迎, 看起来并不像似盈利的风险生意. 你打进你的寻问词, 敲击输入键, 你免费地找到你要的结果. 经常被人忽视的替谷歌赚钱机器是广告, 使得谷歌在它自己网站里以及其他参与谷歌广告系统的网站上赚钱盈利.

Sponsored Links 赞助连接
You may not notice it, but when you perform a search in Google, sponsored links appear on the right side of the screen. These are advertisers that make a business agreement with Google in order to get their ads displayed alongside the results of the most appropriate searches. That way, people searching for used cars may find people selling cars with the sponsored links.
你也许没注意到, 但是当你在谷歌里进行一个搜索, "赞助连接"出现在画面的右边. 这些是跟谷歌签商业合同的广告客户意图要把他们的广告展示在最适当搜索结果的旁边. 因此, 人们在寻找旧车辆时, 也可以藉由"赞助连接"找到卖旧车的人.

Search Results 搜索结果
In contrast to other search engines, the sponsored links are never displayed with the other results that your search turns up. Certain search engines take money from websites so that when those websites come up in search results, they appear higher up on the results than other non-paying websites. Google refuses to do this and instead puts the ads alongside the rest of the results, clearly setting them aside as "sponsored links."
跟其他搜索引擎相比之下, 谷歌的"赞助连接"从不跟出现的搜索结果展示在一起. 某些搜索引擎跟网站收费因此当这些网站出现在搜索结果时, 这些付费网站被摆在不付费网站的上方. 谷歌拒绝如此做, 而是把广告与其他的搜索结果并列在一起, 明确地把它们设定为一旁的"赞助连接".

AdWords 广告词
Google uses an AdWords system that allows a potential advertiser to specify the search terms she would like to specify as the words that, when searched, will display her ads. A flower shop in San Francisco, for example, could have a keyword that involves the city in which it does business and type of business, such as "San Francisco florist."
谷歌使用广告词系统允许潜在广告客户来详细指明搜索措辞, 也就是当她指明的某些字眼被搜索时, 谷歌要显示她的广告. 一个旧金山花店, 举个例子, 可以持有一个例如"旧金山花商"的关键词来表明其从事生意的城市与生意类别.

AdSense (已于2008年十月停止)
Because of the immense popularity of Google, plenty of customers that want to advertise on the grand frontier that is the Internet. When people pay for these advertisements that is where Google makes the lion's share of its money. Website owners can also sign up for Google's AdSense program, which includes ads on the website that are contextually relevant. When visitors click on them, all parties make money.
由于谷歌的劲热人气, 大量的客户都想要在互联网这块首要新疆土上做广告. 当人们付钱做这些广告, 这就是谷歌赚取最大部分的盈利. 网站老板也可以申请加入谷歌的AdSense计画, 也就是网站把广告置入相关的文字内容里. 当访客点击它们, 所有参与者都赚钱.

A Win-Win-Win Situation 三赢局面
Although the idea of making money off of a search engine can be difficult to understand, it all lies in advertising, which allows everyone to benefit. Those who advertise get increased business, and Google gets the money from their payments. Consumers who search for certain products may find it easier to find what they are looking for by using the sponsored links than to pore through all of the results, so it is a win-win-win situation.
虽然以搜索引擎赚钱的想法也许会令人难以了解, 这都在于广告可以使得每个人受惠. 做广告者可以增加生意, 谷歌可以收费赚钱. 在寻找某个产品的消费者也许觉得使用"赞助连接"比熟读所有的搜索结果还容易找到他们想要找的东西, 所以这是一个三赢局面.

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